Attending a special event in sneakers used to be a surefire way to be labelled a sartorial pariah by your shiny-shoes peers. However, views have changed in unexpected ways, and what was once considered a shabby outlier is now considered the gold standard in footwear. The transition from running track to runway has been slow and incremental, but it has reached a pinnacle in recent years. A crescendo that seems to be going on forever. This is due in large part to a variety of main designers and sneaker brands who have pushed the footwear to new heights in every direction. Sneakers are important for those who want trendy, practical footwear that also looks really good. It doesn’t matter if you’re working on malaysia mlm software or not, sneakers always compliment someone’s style.
Some designers have made white leather sneakers that look great with tailoring. Others are inventing technologies that should have come straight from Area 51’s lab (or just Back to the Future). Meanwhile, others have lifted the sneaker from its utilitarian beginnings to the pinnacle of high fashion that it is today. Here, we look at the world’s most popular sneaker brands and what they’re doing to help create the world’s favorite sneakers.
Yes, Nike did go back to the future and create Marty McFly’s self-lacing sneakers in 2016. But this isn’t the first time the company has appeared to reach through a rift in spacetime and given us something from the future, cementing its place as the most influential shoe brand and a credible predictor of what’s to come.
The company has a long history of producing world-class performance footwear as well as technical advancements (Flyknit uppers and NikeID personalisation in the last decade). More importantly, Nike understands how to make goods that live up to the hype. Its back catalogue contains more icons than any other sneaker brand. Air Max, Air Force 1, and Air Jordan are all sneaker dynasties in their own right, and classic retro sneakers like the Cortez and the Blazer can be found much further out.
It’s also the most well-known. The most wanted is also on the loose. They’re always the team to beat.
The current technological arms race between the world’s biggest sportswear brands has resulted in some of the most daring footwear inventions. Fortunately for us, it shows no signs of slowing down.
Ask any street sneakerhead who is in first place, and they’ll tell you it’s Nike. However, with featherlight fabrics and mind-bending sole technology, it’s easy to argue that the classic three-stripes are on the verge of catching up.
Yes, there are beloved classics like the Superstar, Stan Smith, and Gazelle that aren’t going anywhere, but the brand’s R&D lab has become the sneaker world’s Q branch in recent years.
The Ultra Boost, not the Yeezy collab, was the game-changer, and the German sports giant has recently been experimenting with 3D printing as a manufacturing tool for revolutionary webbed sole units. Don’t take your gaze away from them for even a second.
It’s amazing (and a little scary) to see how much the world has changed in the last 100 years. Commercial travel, television, cell phones, and the internet are only a few of the technologies that have changed our lives forever.
With that in mind, it’s a true design victory when something that was first introduced a century ago is still in use today all over the world.
One such thing is Converse’s iconic high-top, the Chuck Taylor All Star. The famous basketball shoe, which debuted in 1917 and has remained virtually unchanged since then, is now the best-selling shoe in the United States, the United Kingdom, and around the world. Yes, the company has other great sneakers, but this is arguably the most popular sneaker ever. For more articles like this one, click here.